marketing optimisation

Determine Optimal Marketing Triggers at the Customer Level

Successful marketing is about increasing efficiency and decreasing time to market.   With our Marketing Optimization solution you can incorporate predictive analytics & reporting into your campaign planning process.  This will allow your organization to realize a substantial return on investment through increases in qualified response rates, offer acceptance, customer retention and campaign profitability.

• Easily define segments, obtain fast counts, and create a library list using workflow tools
• Create ‘what-ifs’ scenarios to assist in campaign planning, forecasting results based on variable assumptions and costs
• Optimize multiple campaigns via multiple users, deployed via multiple channels and with the ability to support multi-step, event driven/trigger based and recurring/automated activity
• Segment for more targeted higher impact campaigns.
• Target high value prospects and customers
• Focus on metrics like profitability instead of just response
• Analyze promotion history, report and store promotion effectiveness and integrate with multi-dimensional tools

The Marketing Optimization solution provides robust & streamlined model building & deployment for non-statisticians. This capability enables organizations to develop sophisticated and highly effective marketing programs based on predictive modeling techniques without the need to hire statisticians.